Operational Expertise

We are operators first, investors second.
We use our expertise to actively develop our “oyster reef.”

WE ARE SALES PIRATES
As operators ourselves, we understand that building a brand means moving in the market with a lot of moving parts. We know the route because we’ve travelled the route. Together, we’ll develop distribution, pricing and promotional strategies, navigating every channel and routes to market. Moreover, assembling the right field organization or finding the perfect influencer or celebrity partner, we know the score. We have peerless success in marketing new, up-and-coming brands, turning start-up companies into household names.

WE ARE BRAND AND MARKETING NAVIGATORS
First impressions count more than ever in choppy seas with many gasping for a lifeline. Packaging and branding are the soul of your company, a tangible representation of who you are and the one thing that works the hardest for you. Our team has led design on some of the most disruptive packaging in the market today, and they can craft the right image to ensure that you break through in a crowded marketplace.

WE ARE DIGITAL AND E-COMMERCE CAPTAINS
How brands are built today is changing. From direct to consumer to Amazon, from optimization to original content generation – the wave of future B2C and B2B communication is here. Our experienced experts will teach you how to catch that wave and ride it all the way to the shore.

WE ARE TALENT FISHERS
It’s not about what you know, it’s about who you know. With 25+ years combined CPG experience, we know some of the best names in the business and pride ourselves in helping you to find the best people to execute your vision.

WE ARE EXIT STRATEGISTS
Short-term sales growth is good for today. But we also want to think about creating something with you that lasts long after tomorrow. We help build iconic brands that have enduring legacies through good stewardship because it’s what we as operators and founders did ourselves with true GRIT.

Team

---

CHRISTOPH MILLER

Founding Managing Partner

• Serial Entrepreneur with 25+ years experience in the international Food & Beverage world, built up various multinational beverage brands on the German/Austrian markets (i.e. Corona, Arizona Iced Tea, Dr. Pepper Energy, Sol Beer)
• European retail market expert with access to 25+k accounts in Germany /Austria / CH
• Business Angel Investor and advisor in several FoodTech start-ups
• Co-Investor in Vita Coco (world market leader in coconut water), Genius Foods (UK market leader in gluten free bread)
• Operational advisor to VERLINVEST (Industry Holding of AB-Inbev family)
• Future role: deal sourcing, investments, fundraising

---

JÖRN-MARC VOGLER

Managing Partner

• Co-Founder of VELUVIA, organic and natural food supplements, 2014-2018
• Principal Partner at H.I.G. (Private Equity Fund, € 20bn), 2007-2013
• Senior Investment Manager at ARCADIA (Private Equity Fund, € 400m) 2003-2007
• Senior Consultant at The Boston Consulting Group, 2000-2003
• Master in Economics University Cologne (1995-2000), Master in Business Administration, University Cologne (1998-1999)
• Future role: Deal sourcing, due diligence, legal, investments

---

---

MAXIMILIAN PRIEBE

Principal

• Global Financial Advisory/ M&A at Rothschild
• Previous experience at Deutsche Bank – Private Wealth Management, Global Transaction Banking
• Project Manager for the City of Mannheim, Expo Qingdao China
• Bachelor in Business Administration from Mannheim University
• Future role: deal sourcing, due diligence, investments

---